On the way to achieve your business goals, you have opted for agency public relations assistance, but you’re not sure what services to expect from the agency? If so, we bring you an overview of the entire spectrum of activities that agencies provide, to help you swim in the sea of specific services.
Public relations (PR)
Often, communication with clients is connected with public relations, but only strategically developed communication with the target audience is high quality PR. Of course, public relations entail much more than maintaining communication.
Two-way communication and listening to the needs of the market are the forerunners of all other activities that are intertwined in a comprehensive approach to the target audience. Therefore, when you ask yourself what exactly public relations entails, think of all the media, technologies, social networks, and methods through which communication can be established.
PR and marketing are like finger and nail – although they are reluctant to admit it. Marketing and communication strategies are developed independently to a certain level and then complement each other to achieve the overall goals of the business.
Marketing goals are sales-oriented, but often a good PR story is the key to driving sales. Also, with the advent of digital marketing, the boundaries between public relations and marketing are being blurred, and most of the content on social networks is the convergence of their characteristics.
All the brands we know today as synonyms for certain products have had to create strong links between their products and associations on them through branding. However, branding is not only reserved for large organizations, it is a useful tool for any business that wants to stand out from the competition.
Emphasize what makes your organization different from the competition, and strengthen your association with the brand.
We live in a world where it is important to be present and seen, and the most effective way to maintain a presence is to organize events.
By organizing several themed events throughout the year, you will remind your audience, as well as your clients, why they chose your company as a collaborator. Furthermore, creative events allow you to present novelties, which guarantees media coverage and, almost importantly, attractive photos on social networks that draw attention to your activities.
Many people are still wondering what influencers do and why are they important, but every PR colleague has known the answer to this question for many years – influencers are the key to promotion. Whether you want to increase the visibility of your brand or encourage the purchase of products and services, collaborating with influencers will bring you closer to your goal.
The audience doesn’t want to watch the commercials where you say your product is the best, but if they hear the same message from an influencer they trust, success is guaranteed. However, there is one obstacle – it is imperative to identify which influencer can reach your target audience.
Social networks haven’t been just an entertainment after a hard day for a while now, but an important channel in every business. Due to the constant trends change that are introduced and the specific knowledge set that enables better audience targeting, social networking is no longer a hobby but a job.
It’s important to identify which social network is the most effective for your business. Feel free to learn more about the advantages and disadvantages of using Instagram and Facebook, as well as how to reach your target audience within here.
You must have met at least once with a slogan that was so catchy that it stuck in your mind for days or read a story you couldn’t stop thinking about.
All of the above is part of creative writing, better known as copywriting. A creative writing expert does not only write high quality text, but creates an emotion around an organization or brand that the audience can identify with. People love good stories, therefore it’s important to know how to tell your story.
Every member of the organization who is in regular contact with the media should be able to articulate and communicate with the media representatives in a clear and accessible manner.
Regardless of whether it is an interview, a statement or a presentation of a company, the transmission of the message has to be well done to achieve a better reception. Through media training, each employee can overcome his/her fear of speaking in public, learn about different approaches for each of the media they encounter, and improve their way of expression.
In addition to these agency activities, there are numerous public relations tools to serve, tailored to each client’s situation and needs. However, one thing is for sure: by using thoughtful PR and marketing activities, you will stand out among competition and establish a better relationship with the target audience, which is always a priority.