Category Archives: Blog

Millennials – a generation we don’t have to fear

Each generation has specific characteristics that make it different from the previous ones. We all strive to differentiate ourselves from the generation of our parents because we believe that we can approach situations in a different way, as any future generation will look for some new solutions. Although Generation X…

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On the way to achieve your business goals, you have opted for agency public relations assistance, but you’re not sure what services to expect from the agency? If so, we bring you an overview of the entire spectrum of activities that agencies provide, to help you swim in the sea…

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Public relations and marketing have changed with the development of new technologies, which has expended the range and scope of the profession. Nowadays we can’t imagine that the communication with the target audience doesn’t provide via social networks and that it’s not measured by analytic tools which are available online.…

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The digital age has completely changed the approach to marketing. Advertising used to be provided in the newspapers or via radio, but nowadays it primarily takes place on social networks. In order to adjust your advertising in the new trends, it is necessary to be familiar with the platforms on…

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As the name implies, public relations cannot exist if one does not know to whom to refer. Therefore, determining the target audience is preliminary step of all communication strategies and tactics plans. Generally speaking, the term audience encompasses any group of people who share common interests or values in a…

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The beginning of any successful communication is to determine the target audience, i.e., for whom are the intended messages that should be transmitted. A key step is audience analysis and then comes choosing the right channels, forming a clear message… A PR agency assists in mass communication by: 1. Audience…

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Newspapers, radio, television and the internet – the evolution of mass communication can be summed up in these few words. However, although the media and platforms constantly change, the communication basis remains the same. Successful convey of the desired message to targeted audiences is one of the key reasons why…

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The reasons of public relations development and hiring experts can be diverse, but initially there stands a dilemma: to form an internal public relations department or to seek help of a PR agency. Of course, there are advantages of both. After all, it’s all about your way of business procedures…

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