The reasons of public relations development and hiring experts can be diverse, but initially there stands a dilemma: to form an internal public relations department or to seek help of a PR agency. Of course, there are advantages of both. After all, it’s all about your way of business procedures and what way of working among the team you prefer. In addition, this article will try to explain what to expect from agency pitch and cooperation with it.
WIDE SCOPE OF KNOWLEDGE AND SERVICES
The agency usually offers a wide range of services in the field, as it hires experts with diverse knowledge, work experience, and skill set. This allows unique approach to each client and tailoring services by specific needs of communication situation. Whether it’s searching for ideal influencer for product or service promotion, event organization or copywriting, agency has a specialist for it.
OBJECTIVE CONSIDERATION OF THE SITUATION
As the PR agency is not a part of the organization it coOPR8s with, company’s policy doesn’t have a direct impact on the evaluations and analyzes that agency conducts. Clear articulation of the problem that organization encounters with leads to faster problem solving and prompt response that may get left out while managing by internal PR department due to organization policy.
EXPERIENCE WITH SIMILAR COMMUNICATION SITUATIONS AND CHALLENGES
You may be experiencing a communication crisis for the first time and you are not sure how to respond to emerging problems, but the average PR agency specialist faces a smaller or bigger magnitude crisis at least once a day. Therefore, a PR agency is always a safe choice – more people, more experience how to deal with stressful situations and find a solution.
INTERNAL PR DEPARTMENT ALSO COULD NEED SOME HELP
If in the initial dilemma you decide to set up an internal public relation department, there are still fair chances that you might need help. The scope of some projects, such as event organization, huge campaign or managing influencer marketing is too extensive for internal team or not so rare one-man band. Yet, organization will need knowledge and resources that the agency has at its disposal.
CONTACTS, CONTACTS, CONTACTS
It is almost impossible to achieve high quality public relations without a wide contact list. The agency helps clients to reach a target audience by using the contacts it collaborates with. Whether your organization needs a newsletter editor, graphic designer, influencer for the narrow niche or photographer, PR agency will recommend you a specialist to work with.
WHAT TO EXPECT FROM AN AGENCY PITCH?
Each agency pitch is tailored to the client’s needs and goals, so it is essential to provide enough of information in the brief about the challenge organization is facing, its goals and expectations. Brief is a document indicating client’s requirements and objectives. It is the reference guideline and roadmap for the agency to meet organization’s expectations. Brief is relevant for the quality pitch strategy, but also for a general understanding of the matter.
Pitch is usually presentation of an overview that includes analysis of established communication with target audience, strategy, tactics, and solutions that would be used to meet expected goals. Sometimes pitch can only consist of immediate action for crisis and providing a communication response and in some cases it may contain the entire communication strategy over a period of a year.
If you are using these tips to decide to collaborate with the agency, don’t forget to communicate your expectations, wishes, and goals. Any other form of communication and creativity are a matter of the agency.